亲爱的观众
Dear viewer,
是的，您在在 YouTube、Instagram上花费了太多时间
yes, you are spending too many hours on your smartphone
而在内心深处，你讨厌它
and on YouTube, Instagram and deep down, you hate it.
你一直说你想为此做点什么
You keep saying you want to do something about it.
当然，我们都这样
Sure, we all do.
这部电影是关于另一种选择
This film is about an alternative,
反过来说，数字排毒
going the other way, digital detox.
如果您喜欢看到的内容，请在家尝试一下
If you like what you see here, do try it at home.
♪ 我是个傻瓜才想要你 ♪
♪I'm a fool to want you ♪
♪ 我是个傻瓜才想要你 ♪
♪I'm a fool to want you ♪
模拟正在死去
♪ 想要一份真实的爱 ♪
♪ To want a love that can be true ♪
今天，伊士曼柯达公♥司♥
Today, the Eastman Kodak Company
在转向数码摄影之后
used explosives to demolish two buildings
用炸♥药♥拆除了两座大楼
following the move to digital photography.
这个曾经家喻户晓的公♥司♥
Once a household name,
据了解
Kodak is understood
在过去的 10 年里
to have demolished more than
80 buildings on the site
柯达已经拆除了周围80多座建筑物
over the past 10 years
并计划在年底前继续拆除至少 16 座
and plans to demolish atleast 16 more by years end.
宝丽来公♥司♥在马萨诸塞州
Polaroid has closed factories
墨西哥以及荷兰关闭了多家工厂
in Massachusetts, Mexico and the Netherlands.
在接下来的几个月里
Job cuts include 150 positions to be eliminated
还将会有150个职位的员工被裁
over the next couple of months.
墨西哥还有 300 名工人被解雇
With a further 300 workers laid off in Mexico
以及在荷兰恩斯赫德的
and in the company's headquarters
宝利来公♥司♥总部
in Enschede in the Netherlands.
今天，我们将推出一款 iPod、一部手♥机♥
Today, we're introducing an iPod, a phone
一台互联网♥通♥讯器
and an internet communicator.
集♥合♥在一台设备中
This is one device.
我们称之为 iPhone
And we are calling it iPhone.
说到摄影
The smartphone
changed everything
智能手♥机♥改变了一切
when it came to photography.
我们现在拍摄的照片比以往任何时候都多
We take more photos now than any time before.
这是模拟相机的销♥售♥量
This is analog camera sales
他们在 99 年达到顶峰
and they kind of peak in '99
因为数码相机的发明
and then they start falling
之后便开始下跌
'cause digital cameras get invented.
然后数码向前迈出了一大步
And then digital takes a huge step forward.
拍照的人比以往任何时候都多
There's more people taking photos than ever before
因为有了更多的数码相机
'cause more cameras are out there.
然后它们也卖♥♥的少了
And then they fall, too.
是因为智能手♥机♥
And they fall because the smartphone gets there
智能手♥机♥真的改变了游戏规则
and the smartphone really changes the game.
♪ 总有一天 ♪
♪ There will come a time ♪
♪ 我会离开你 ♪
♪ When I will leave you ♪
模拟真的死了
Analog was truly dead.
电影、唱片、书籍、信件，过时的、陈旧的、消失了
Film, records, books, letters, outdated, obsolete, gone.
标志性的公♥司♥正在消失
Iconic companies were disappearing.
我们的未来是数字化的、简单的、方便的、免费的
Our future was digital, easy, convenient, free.
一个勇敢的新世界就在那里，我们也等不及了
A brave new world was out there and we couldn't wait.
或者等得及吗？
Or could we?
在维也纳，我遇到了一个人，他认为
In Vienna, I met a man who thought,
这些都是很大的错误
this is all a big mistake.
这是他不可能的故事
This is his impossible story.
哇
Whoa.
弗洛里安·卡普斯博士
世界第一蜘蛛眼肌专家
维也纳是世界上最模拟的城市
Vienna is the most analog city in the world
我们想带上所有的机器
and this place we created,
以及所有的这些魔法宝物
we wanted to bring all the machines
创造这个地方
and all these magic treasures together,
新一代的，老一代的
new generation, old generation.
所以人们，顾客们
So people, customers,
最重要的，投资者，能感受到
and most importantly also investors can feel it.
他们无法在 PDF 文件或其他电子格式中看到它
They cannot see it in a PDF or in whatever.
所以我们真正让投资者放心的
So one of our main weapons
主要武器之一就是这台机器
to really destroy any concerns of investors is this machine.
它看起来很丑
It looks pretty ugly.
这是西班牙风格，但是
It's this Spanish style but
当你选择你最喜欢的黑胶唱片时
when you select your favorite vinyls
你就已经可以听到这神奇的声音
and then you already hear a magic sound.
投资人都要落泪了
Investor's gonna cry,
他们会排着队跟我们说
stand in line outside here and say,
“请拿走我的钱”
"Take my money, please."
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
他妈的！
Shit.
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 因为我需要它慢 ♪
♪ 'Cause I need it slow ♪
♪ 我需要它 ♪
♪ And I need it ♪
给她寄张
明信片！！
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 慢慢来 ♪
♪ Take it slow ♪
♪ 因为我需要它慢 ♪
♪ 'Cause I need it slow ♪
♪ 而我现在需要它 ♪
♪ And I need it now ♪
不可能计划
博士，谁是博士？
Doc, who is the Doc?
你为什么是博士？
Why are you Doc?
博士这个称号♥从哪里来？
Where does the Doc come from?
博士？
是的，不知何故，博士这个称号♥
Yeah, somehow the Doc is a leftover
是我从事科学后的遗留称号♥
from my scientific studies.
我的研究很简单
It was very easy.
我的父母从没给我任何压力
My parents didn't put any pressure on me.
他们只是说，“无论你做什么，都要做到最好”
They just said, "Whatever you do, be the best doing it."
所以，很快我就发现
So, pretty soon I found out
对于我来说
that the only chance for myself
做没有人做过的事
being the best doing something
我才能做到最好
is if I do things that nobody else is doing.
所以我是世界上最重要的
So I am the world's most important
蜘蛛眼肌专家
spider eye muscle expert.
我父亲总是问我：“研究这些能有什么结果？”
My father always asked me,"What is this all for?"
所以基本上博士这个称号♥就是唯一的结果
And so basically the Doc is the only outcome from back then.
从那时我就被叫做博士
So this title I carried on since then.
我总是试图以不同的方式看待事物
I always tried to look at things differently.
当所有人都朝着这个方向奔跑时
When everybody was running in this direction,
我就会觉得，看向另一个方向
I thought, hey, maybe it's cool
也许会很酷
to look in the other direction.
60 厘米
60 centimeters.
哦，是的，很好，它开始闪烁
Oh yeah, that's good, it start blinking.
这次没添加矿物质，好兆头
Again without mineral, good sign.
10 年前，在我们都对第一部iPhone垂涎三尺时
10 years ago, Doc had found a new calling.
博士感召到了一个新的呼唤
While we were all salivating over our first iPhone,
博士决定反抗
Doc decided to resist.
他成为自封的
He became the self-appointed
模拟科技的守护神
patron saint of all things analog.
第一步，他成立了一家销♥售♥过期宝丽来胶卷的企业
Step one, he set up a venture selling expired Polaroid film.
名字叫做 滞销
It was called Unsalable.
我的理论是数字和模拟之间
My theory is that the biggest difference
最大的不同之处在于
between digital and analog
事实上是数字
is the fact that digital
只会刺♥激♥你的两种感官
always just tickles two of your senses.
我能看，能听
It's always I can see it, I can hear it,
但它总是藏在玻璃屏幕后面